The hospitality industry is growing, and so is demand for workers, but persistent staffing shortages are making it increasingly difficult to meet that demand. High turnover rates lead to skills gaps, employee burnout, reduced productivity, and lost revenue. These factors can negatively impact the customer experience and your bottom line. The National Restaurant Association predicts in its 2030 Restaurant Industry report that recruitment, retention, and training will remain top priorities for the industry through 2030. Let’s talk about some ways hospitality employers can improve their retention strategies, starting off with a list of some of the most significant obstacles to hiring and retention currently facing the industry.
Challenges to Hiring and Retention in 2026:
- Demanding nature of hospitality work
- Generational shifts
- Lack of training and support
- Seasonal fluctuations
- Lack of career advancement
- Relatively low compensation
- Limited benefits
How Can You Address These Challenges?
- Identify causes of low retention: Understanding why employees leave is critical to improving retention. Conduct regular check-ins with staff to identify issues, concerns, or potential growth areas. This practice not only demonstrates to your employees that you care about their happiness and job satisfaction, but also allows you to proactively make adjustments to create a better employee experience. When employees do leave, be sure to conduct exit interviews to determine their reason(s) for leaving, using this information to improve your policies and management practices moving forward.
- Update your recruiting strategies: Offering competitive pay and benefits is, of course, an effective strategy for attracting qualified talent. Even if you can’t afford to provide full health benefits for employees, offering other perks such as paid time off, employee discounts, retirement plans, tuition reimbursement, and wellness benefits can help make your business attractive to prospective candidates. Other factors that can boost your recruitment efforts include offering flexible work arrangements when possible, providing referral bonuses and regular pay raises, and leveraging social media as a recruiting tool to appeal to younger generations.
- Adapt to generational shifts: Gen Z employees are more selective when choosing jobs, particularly valuing flexibility and positive work environments. This new generation of workers is seeking roles that match their values and contribute to their long-term career goals. Appealing to this population involves promoting a positive workplace culture, embracing flexible scheduling when you can, and offering opportunities for career advancement.
- Provide opportunities for growth: Reframing hospitality roles as long-term career opportunities rather than temporary positions can significantly improve retention rates. Employers should establish clear pathways for advancement, outlining how employees can grow within the organization over time. Providing ongoing training and development is key. Remember to keep training interactive, engaging, and meaningful. By investing in employee growth, businesses can motivate staff to stay and build their future within the organization.
- Embrace technology: Automating routine tasks and processes through AI can reduce employee workload, helping to prevent burnout and allowing team members to focus more on delivering high-quality guest experiences. AI-powered tools can also help managers create staff schedules and forecast future staffing needs to avoid understaffing.
- Practice transparency: Clear communication during the hiring process is essential to setting expectations and building trust. Employers should be transparent about job responsibilities and expectations at the time of hiring, preventing employees from being blindsided by unexpected duties or requirements later on.
- Build relationships: Taking the time to understand your employees’ personal needs and professional goals lets them know you are invested in their growth and success. Additionally, by recognizing your team members’ hard work and accomplishments, you foster a positive and supportive workplace culture.
Partner with RBT
When you partner with RBT CPAs’ hospitality and restaurants accounting team, you gain the peace of mind that your business’s accounting needs are taken care of, so that you can focus on other priorities like your hiring and retention strategy. Give us a call today and find out how we can be Remarkably Better Together.










