According to a recent article by the American Animal Hospital Association (AAHA), some of the primary challenges facing veterinary practices in 2025 are economic uncertainty due to inflation and other economic pressures, declining patient visits, and staffing shortages. Amid economic uncertainty, veterinary practices must concentrate on the factors within their control. Given the current state of the market, three areas on which veterinary practices should focus their attention and efforts in 2025 are profitability, financial health, and staffing. These issues are critical to the overall health of a veterinary business—and are especially important for those considering selling their practice in the near future.
Profitability
Though raising fees may have worked in the past as a way of increasing profits, it might not be a viable option for veterinary practices in 2025, with pet owners becoming more and more concerned about rising pet care costs in the current economic climate. With less control over the top line (total revenue), you should focus on the bottom line (net profit) as a way of maintaining strong profit margins. As costs continue to rise, especially for labor and supplies, you will need to attempt to manage costs where you can. Some areas to focus on include inventory, building and maintenance contracts, and staff turnover. You should take time to examine your sources of revenue: Are they profitable? Are there any opportunities to add additional services? You should also review your practice’s write-offs and discounts, making sure you’re not giving too much away. Lastly, fostering a positive workplace culture and employee retention can help to maximize your practice’s profitability. Employee turnover is costly, costing practices up to 50% of an employee’s salary each time a staff member leaves. Therefore, improvements in employee retention can contribute significantly to your practice’s success and profitability.
Financial Health
Practices should keep a close eye on their EBITDA (earnings before interest, taxes, depreciation, and amortization) to monitor financial performance. Other ways of maintaining financial health include budgeting, accurate financial reporting, regular internal audits, reviewing for billing errors or missed opportunities, reviewing trends in average transactions, and cash flow management. You may want to consider outsourcing financial duties to an accounting firm such as RBT CPAs to maximize efficiency and accuracy in your financial processes.
Staffing
As mentioned above, employee turnover can be very costly for veterinary practices—and unfortunately, turnover rates continue to be high for the industry. As the veterinary industry continues to face staffing shortages and retention issues, it’s now more important than ever for practices to focus their efforts on retaining and supporting employees. Student debt for veterinary graduates is on the rise again, according to dvm360. You can attract and retain high-quality veterinary staff by offering benefit plans and maintaining fair wages. Other factors that contribute to employee satisfaction and retention include a supportive workplace environment, high-quality training, workplace practices aligned with a strong mission or value statement, and employee wellness plans. Read more about maintaining a happy and healthy workplace here.
Have Questions?
Managing the business side of your practice in the face of economic uncertainty can be an overwhelming responsibility—but you don’t have to go at it alone. RBT CPAs is here to support your practice’s accounting, tax, audit, and advisory needs. Whether you’re looking to outsource your accounting or seeking guidance on building a financially healthy business, RBT CPAs’ veterinary accounting and advisory services team is here to help. At RBT CPAs, we believe we succeed when our clients succeed. Learn more about how we can be Remarkably Better Together by contacting us today.